CASE STUDY - Magnetic headlines: luring readers to your newsletter

A chamber member recently asked us to review their existing newsletter format.  The content of their newsletter was actually not bad – it included relevant images, some interesting industry information and a call to action.  But nothing about their subject line was alluring.

Solution
The subject line format they were using was the standard “August Newsletter Update.”  It’s a trap that many people fall into.  Yes, it informs.   Yes, it gives a date to confirm how recent the newsletter is – but does it captivate the reader's attention?  Absolutely not!  We worked with them to ensure that their subject line headline was punchy and inviting.  It needed to be short, but interesting enough to lure the customer into reading more.

The Outcome
A few months down the track and the simple changes that were made to the way they write their headlines have resulted in an increased newsletter “open rate”. Customers are interested in what the newsletter may contain and are clicking through to open it and read on.

For more information please read resource

 

CASE STUDY – Newsletters: An Important Customer Touchpoint

A client came to us who’s only customer ‘touchpoint’ was at billing time.  Once a year, they invoiced clients for their upcoming invoice with a business-like letter attached, requesting payment by the 20th of the month.  They were missing a huge opportunity to build on their existing customer relationships, thus improving customer loyalty their company.

Solution
We identified the need for regular, informative newsletters to be sent out to their customer database  - and indeed to any prospective customers as well.  The newsletters not only brought a personal ‘face’ to their business but it provided a valuable and relevant reason to touch base with their customers other than just at billing time.

The Outcome
The customer feedback was instant, with much emailing to thank them for their valuable tips and real life case study information that customers could relate to.  The statistical ‘open rates’ for their newsletters have continued to rise, as customers enjoy the information provided and the chance to win in their regular competitions.

For more information please read resource

 

Case Study – Facebook: helping build a human face for your brand

Last year a client came to us – his main competitor wasn’t using Facebook as a marketing tool as yet, but he was wondering whether this was something he should pursue. The short answer was yes.  Whether or not your competitors are already there, your customers definitely are!

Solution
We launched a Facebook presence for him ensuring content was customer focused, interesting and included a bit of ‘personality’ via comments, tips and interesting photos and video clips.  We also included photos of the factory – to keep it real.  We kept the content fresh, but brief so as not to burden him with too much content management.

The Outcome
The feedback via the Facebook site spoke for itself.  Customers commenting that they purchased from our client because they themselves were avid Facebook users and that they could see that our client's page was responsive and actively maintained.  They trusted his brand. Images of how their product worked added to the trust factor they had already built up and therefore resulted in sales.

For more information please read resource