CASE STUDY - Keywords are key!

If you were a customer wanting to know what businesses in your city produced your product, what keywords would you type in? We recently asked one of our clients this question. We typed in those keywords to see if their business came up in a google search. Up against their competitors, they didn’t rank highly at all.

Solution
Their website content didn’t reflect the keywords that a potential client would search on if they were looking for a business like theirs. So we agreed on a ‘niche’ keyword, then brainstormed similar alternative versions of that keyword. We updated their website content to include these keywords throughout the site, to ensure the search engines could identify their business as being strong in this area and ‘up’ their rankings accordingly.

The Outcome
Over the following 6-8 weeks, their more defined and relevant keywords were picked up by the search engines throughout their website content. As a result, their SEO improved and so did their rankings – rising to be in the top five of several key categories.

For more information please read resource

 

CASE STUDY - Why meta tags are mega important!

A client website assessment uncovered that google search results ‘title details’ for their business website were not a good reflection of what they did. Badly written, waffly and giving no clear reason for a customer to click to their website versus a competitor.

Solution
Their website description tags were too long, so the search engines had cut part of it from view. Needing to be clear and concise, we agreed on key information about their business: what they did, a point of difference, their key message and a call to action.

The Outcome
We defined meta description tags for each website page - a customised reflection of the information on that page so that they read like mini adverts. They portrayed an accurate description of what they did as a business, what information was on each page and encouraged potential clients to make contact via a phone number. It took a bit of time to build momentum, but two months after making these simple changes, phone calls from potential clients increased markedly as a result.

For more information please read resource

 

CASE STUDY - Online Marketing Planning

Nick’s been wanting to get into online marketing for years. He’s heard great things about Adwords and SEO. But every time he’s tried to dip his toe in, he’s been overwhelmed by the amount of information, variety and choices available. He understands that there is a great opportunity but he doesn’t know the best way to take advantage of it.

Solution
Nick realised that instead of jumping in with both feet. He needed a plan. Something that pulled all the elements of online marketing together into a way that was simple and straightforward with a clear business goal at the end of it.

The Outcome
With a plan, Nick has learnt how to prioritise his online activities and block out those that don’t fit. He knows which channels are best for his business and he knows why. Nick didn’t need to learn about every single aspect of online marketing, he just needed to know the fundamentals, which weren’t all that different from offline marketing.

For more information please read resource